24 Oct

8 Reasons People Use Social Media – Know the reasons!!

Undeniably, Social Media today is already an integral part of the lives of millions of people worldwide. In fact, it has become so popular that it is already integrated in many aspects of our lives, changing the way how we interact with people and how we communicate with one another. Likewise, Social Media made it possible for companies and brands to talk to their audience directly using several Internet tools and strategies. These tools make it possible for companies and brands to communicate with the right market easily with very minimal cost.

The appeal of Social Media is also clear; it is a venue for ideas, information, and values, formed by people who also want to share their knowledge through text, videos, and other related files and content. Social Media makes it easier for people to keep in touch with one another, or for people to make new friends. This is done in a venue where they can transmit and pass information to one another. But why do people use Social Media? What motivates a person to sign up in websites such as MySpace or Facebook, to visit sites such as YouTube? Here a number of reasons why people use Social Media. It should be noted, however, that the reasons are not limited to these; after all, there are as many reasons as there are people.

  1. To keep in touch with friends. Social Media websites such as Facebook and MySpace make it easier for you to keep in touch with a number of your friends who are also members of these websites. Not only do they have instant messaging functions which enables you to send messages instantly to your friends; these websites also have features such as Notes (where you can post content) and Journals (or blogs). These features let members write down and publish whatever is happening to them at the moment. If you want to let your friends know that you passed your examinations, you got your dream job, or you lost your mobile phone on your way to work, certain functions in Facebook or MySpace will enable you to inform your friends easily. You can click at https://losfamos.com/comprar-seguidores-instagram/ site to have the right results.  The purchasing of the followers will improve the sale and profits of the business people. The gathering of essential information is beneficial for increasing the followers and customers at the account. The role of the services is excellent to get the right results. 
  2. To make new friends. Of course, members of Social Media websites are not limited to your friends; these websites have millions of members around the world, and their features make it easy for you to communicate and, in a way, mingle with them through a number of programs within the website. There are also Social Media websites that function especially as an online dating website.
  3. To succumb to peer pressure. If a number of your friends are members of these websites, it is apparently that you will be forced to join the Social Media website yourself sooner or later. This is especially true if your friends bombard you with several invites. After some time, you will give in to the pressure, especially if a lot of people in your immediate circle are members of these sites and you begin to feel left out since you cannot relate with their online activities.
  4. To see if the rest of the site is worthwhile. According to a number of studies, many members of Social Media sites such as MySpace and Facebook spend countless of hours exploring the site just to see if the rest of the site is worth visiting. This applies when these members have stumbled upon a feature in the site which they think is worthwhile or useful. In the same way, although their use of the site is limited, they continue to be members because of this minor function. In essence, even if these Social Media sites have minimal usefulness for a number of people, they will continue to use the site no matter how minimal its usage is.
  5. To interact with and to observe different types of people. This is different from item number two, where the site is used mainly to make friends. Here, people use these Social Media sites to watch people. Due to the characteristics of online networking sites, it is possible to do a number of things people may not be able to do in real life. This can be considered as a form of exhibitionism, and the inner voyeur in us can’t help but look, stare, watch, and follow the happenings in the lives of other people. This is usually why a number of blogs have huge followings, even if these sites are very personal in nature.
  6. To express creativity. Not everyone can be a photographer or a graphic designer in real life. It takes a certain amount of talent to become a published writer. And it certainly takes a lot more than guts to become a musician. But Social Media websites make it easier for members to post their creative photographs, literary or any written work, or musical compositions, bypassing certain gatekeepers such as editors and the likes.
  7. To get validation. In relation to the previous item, people use Social Media sites to get praises and validation for their work, their knowledge, and even their lives. Other members can post comments on videos posted on YouTube, or pictures posted of Flickr, and those responsible for the content relish on these comments, something they cannot easily get in real life, outside the realms of the Internet.
  8. To be part of a community. Normally, if you’re a fan of a television show or musical band, or a basketball team, you want to interact with other people with the same interest or affinity. This is made easier with Social Media sites. Members can create groups and start discussions related to their interest and affinity. This gives the members a sense of affinity, since they are part of community or a circle where they know they belong, although only online.

11 Oct

When Should You Start Social Media Engagement

In the last month I have been brought into three companies looking to start using social media, all three are either startups or established companies that are about to launch a new product. The common thread with all three is that they wanted to launch their social media campaigns the day their startup launched or the day when their new product was released.

The reasoning behind waiting until their respective launches was because they didn’t want to tip their hand to competitors (a pretty logical fear) and they wanted to launch “everything at once” (not a strategy I agree with). While each situation had a few additional layers to them there were a few main points I made with each company.

1) If you launch a website and a product to an audience of zero what do you really gain?

With the established company they had a mailing list that they could send out a release to and they planned on a typical PR push but they were missing out with connecting to their audience on social media. Imagine if they had a social media base when they launched this revolutionary product? Brand advocates sharing the news of the release would spread the word tenfold. For the startups they could have already created some sort of thought leadership or relationships within social media that would amplify their launch.

We are all very close to our work and always believe what we do and what we make is important. But without a mechanism to share what we do or make that passion stops at the doorway of your company.

2) You can display knowledge without tipping your hand.

While you are working on the everlasting gobstopper you can build your brand without revealing the details of the gobstopper. Within an industry you can talk about general topics, you can strategically plan your content to work for your launch. This can even work to your advantage by creating an editorial calendar ahead of time and building a case for the problem you are going to solve.

3) Social media isn’t a switch you can flip.

Research and planning before you engage is a must if you want your use of the various available tools to be effective. Also just because you start to use a tool doesn’t mean you are going to have an audience overnight, well unless you are Bill Gates. Just like the products they are developing or the businesses they are preparing to launch, time needs to be reserved for planning and development.

When doing engagement before you feel your company or product is ready you don’t have to use all the tools that you are planning to once you fully launch. I think that is where a lot of companies get lost is that they struggle to see how they can use specific tools before the actual launch of their product as opposed to breaking down the possible content they can produce pre launch and post launch.

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12 Jul

Want to improve your Instagram aesthetic? Top tips by experts!

The popularity of social media marketing is increasing rapidly and also providing numerous benefits to business owners. Well, Instagram us one of the best social media platforms that help to promote your brand online. Most business owners have an Instagram business profile, and that’s why it becomes difficult to stand out from the crowd. You can make your brand memorable with a visually stunning Instagram aesthetic to grab the attention of Instagrammers. Creating an eye-catching Instagram aesthetic for your brand is not easy, and that’s why you should follow the tips listed below. 

Know your brand personality 

First of all, you should determine your brand personality to create an eye-catching Instagram aesthetic. If you don’t know what brand personality is, then you need to know that it is a set of human characteristics that represent your brand. After knowing the personality of your brand, you can easily create a cohesive Instagram aesthetic. It will represent your brand accurately and also provide other benefits. 

Pay attention to the content 

After deciding on your brand personality, you should pay attention to the content which you are going to post. In order to get an idea, you can consider InstaPrivateViewer and view the Instagram profiles of your competitors. After this, you can create a good strategy for your content to grab the attention of potential customers. Always try to share informative as well as helpful posts t0o promote your brand. 

Select a theme 

Without selecting an Instagram theme, it is difficult to create a visually stunning Instagram feed. With the help of choosing a good theme, you can get a particular look and feel for your feed. It also helps to make your profile more memorable to users. Many types of themes are out there, and that’s why you should pick the one carefully. 

04 Jul

Oversharers.Com And How Social Networking Became

What is Oversharers?

Oversharers.com is a website that reposts embarrassing Twitter and Facebook updates with witty commentary. The Oversharers editorial staff reviews the best submissions from users and posts the grossest and most strangely personal updates on the internet for public embarrassment. This is really similar to https://en.instaprivateviewer.com that you can use to tackle different issues related to private profiles on Instagram. 

Do you have a friend who constantly tweets her child’s potty training nightmares on Twitter? Do you have a friend who’s known for asking strange medical questions via Facebook status updates? You might consider submitting one or two of their choice updates to Oversharers.

Why is Oversharers socially relevant?

Besides being funny, Oversharers is trying to tell us something about our use of social networking sites like Facebook and Twitter. To be fair, Oversharers will also take submissions from regular blogs and stories overheard in public places. But the vast majority of the material posted on Oversharers is culled from tweets and status updates.

At some point, we must have begun to feel the need to post such unnecessary details about our personal lives and bodily functions in publicly accessible places. Oversharers invites us to laugh at these TMI (too much information) posts, but also take a step back and think about how this sort of sharing became a social trend in the first place.

How did this happen?

Twitter and Facebook aren’t necessarily the root of the problem. Rather, the problem is how we’re taught to view Twitter and Facebook as inseparable from daily life. If you want to promote a product, it needs a Facebook page. If you want to publicize an event, you make an event page. The same goes for Twitter. If you have anything to sell or promote, it better be online 24/7.

The vast armies of tech-savvy, creative, unemployed people out there have also been taught that they must sell themselves. It’s not about what you know, but who follows you on Twitter or sees your Facebook status updates. Even folks who are gainfully employed now believe that the general internet-using public must find them witty if they are going to continue to succeed. Unfortunately, our lives are not always interesting on an hour-by-hour basis. That’s when we dive into the TMI-zone for material and become oversharers.

How much information is TMI?

Here are some rules to help you from becoming a victim on the Oversharers website and from embarrassing yourself in general:

  1. Anything to do with pee, poop, or sex does not make a good tweet or status update.
  1. If you couldn’t visit your grandmother and make the same “witty” comment about your life in her presence, don’t post it.
  1. Don’t use tweets and status updates as a primary means of communication with your friends. If you want to overshare with them, use the phone.
  1. If you are even slightly in the market for a job or a promotion, all your posts should be positive-sounding and neutral in the subject matter.
  1. Don’t rely on your Twitter or Facebook privacy settings to keep you safe. The Oversharers website reposts people’s TMI tweets and updates with their user name, picture, and “real” name attached. Anyone with internet access can see Oversharers, and your name might end up on a Google search for a tweet about your mysterious genital rash.
04 Jun

The Implications of Social Networking Sites

Remember when MySpace was where bands went to promote their music? Then it was even creepier when it became the place people went to try to hook up with other people online. Nowadays, everyone has a MySpace or Facebook (it’s new and improved knock-off site). The sites are fun and are great when you need to kill time to avoid studying for an exam, but what people might not realize is how much these sites are changing long-standing societal norms.

Take high school reunions for example. We can argue that its great to see all your old friends and it brings back old memories. But lets be perfectly honest, there’s a reason you haven’t seen those people for 10 years and there’s a reason you won’t see them again after the reunion. Years later when classmates get together, they don’t want to bond, they want to see how their life has been going compared to their peers. Who’s married? Who has a great job? Who had a baby?

Thanks to social networking sites, this system is obsolete. It won’t be a shock that the girl who sat next to me in math class had a baby because I already saw the pictures online. I also know who is going to a good school and who has a great job as well as whose stripping and getting arrested. And if you’re really gung ho about getting all your old friends together, they’re just a click away. You never have to wonder how to get in touch with that old friend who moved to New York after high school. Buy real Instagram likes instantly from real people available at online websites. There will be requirement of a single click at the option. The meeting of the old and new friends will be effective at the site. Hence, plenty of benefits will be available with the person. 

Reunions aren’t the only social institutions affected by the use of these sites. Take dating for example. When was the last time you heard of anyone going on a blind date? It just doesn’t happen anymore. No one is completely “blind” about their dates because before they go on them, they look them up on facebook to see pictures and read up on their hobbies and interests and music preferences.

The same goes for friendships in general. People don’t make friends the old fashioned way like they used to. It used to be that person you drunkenly hooked up with or took a few shots with a party was never to be seen again. Now you can just look them up on Facebook the morning after and decide whether or not you would hang out with them again.

If you want to have a big party, you invite all the people on your friend’s list. You don’t even have to worry about calling. Some might argue this is a great step in communication. Others argue that this is detrimental to our society; that people are unlearning communication that doesn’t involve a Facebook wall. The choice is left up to the people and 300 million people have spoken.

26 Feb

New Google Social Network To Match Facebook, Twitter?

The quest for a Google social network has been a long one for the famed website. Although Google can do many things, it hasn’t mastered social networking quite yet, at least not to the extent of Facebook and Twitter. Therefore, it hopes that the tide can be turned with the debut of Google+, even though there are some early hiccups.

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Very few users have had a chance to navigate the system since Google sent a limited number of invitations. For everyone else, they can only request a new account by sending their first name email address to the Google Project home page.

According to the Huffington Post, the new platform is supposed to be different from Facebook and Twitter, letting users share with “special groups within their personal network.” This will presumably help users maintain some privacy, which is harder on Facebook and Twitter. In addition, there are more traditional elements like video chatting and content sharing.

Since very few people can see Google+ right now, and the site admits it is still “ironing out a few kinks,” it is hard to judge if the network will pan out right now. When it is fully ready to launch, it will have a hard road ahead considering the tough competition in Facebook and Twitter. But these two social networking giants were once underdogs themselves, and they managed to take over the Internet anyway.

Having the Google name would seem to benefit this latest challenger, since the search engine giant is one of the other big websites in the world. However, one of the few things the site hasn’t succeeded in yet is creating a social network for itself. Orkut failed to make it big after its 2004 debut, and Gmail’s new Buzz option was accused of violating privacy policies.

That may be why Google+ is making privacy a big draw, as users can decide for themselves who to share their social connections with. The Internet isn’t the most ideal place for secure and personal contact, which is a consequence of being able to easily communicate with the world. Yet it seems only a minority mind it too much, given that Facebook has half a billion friends. The pope even just sent his first tweet.

Time will tell whether the Google+ is the next big thing online, and whether it can change the way people communicate on the Web. Although the search engine has the resources to do so, it doesn’t guarantee success. For now, only a few people can see if the site is on the right track, yet more will presumably get the chance in the months ahead.