13 Aug

Best Practices for Content Development

In this video inbound marketing experts from Hubspot present key concepts involved in planning content for your lead nurturing campaigns and the ways to Buy Followers On Instagram cheap with fast delivery. After watching this video you will have a better understanding of the sales funnel, lead nurturing, and how to align your content development, sales, and marketing strategy.

Lead nurturing is exactly what the name implies. It is the process of nurturing leads to increase sales, improve conversion rates, and decrease the time until a prospect is ready to make a purchase. For the most part, lead nurturing consists of developing a relationship with prospective customers by providing them with valuable information to help them make informed purchasing decisions.

Why is Content Important in Lead Nurturing?

Instead of taking the time to constantly answer questions from prospective customers you can develop educational content that answers common questions and concerns. By educating prospects you are removing barriers that prevent them from making a purchasing decision and the likelihood they will purchase from your company is improved.

Here are 5 important tips to remember when developing your lead nurturing campaigns.

Before you can effectively develop content for a lead nurturing campaign you will need to understand your different prospective customers. Develop profiles for your target customers to help guide content development for your lead nurturing campaign. Understand the concerns, questions, and phases in the buying process from the beginning and you will be more likely to develop content that prospective customers find helpful.

Don’t let prospects forget about their need for your product or service. Prospects are most likely to be engaged when you provide valuable, engaging content that addresses their questions and concerns. Engagement also increases the likelihood that prospects will buy from your company when they are ready to purchase. It will also increase the chance that a customer will recommend your company or startup to colleagues, family, and friends.

Solve problems that prospects face by providing them with the information they need. Once you have created your customer profiles identify the activities, phases, behaviors, and events that these customers face. Next, determine what problems you can solve for prospects with educational content. Use this information to help guide your lead nurturing campaign strategy and increase sales.

Measure the effectiveness of your content and lead nurturing campaign to improve your conversion rate and increase sales. If you do not measure the performance of your lead nurturing campaign’s content you will be missing out on lots of additional sales. By reviewing key metrics for lead nurturing you will be able to see what is working, what is not working, and how to improve.

Use a CRM to make it easier to track prospects and share information within your company. As you develop your lead nurturing campaign, tracking individual customers can be challenging especially when it can take weeks before a prospect is ready to purchase. Use a Customer Relationship Management (CRM) system to track prospects and it will be easier to monitor their progress through your lead nurturing campaign.