The economy was quite a bit different back in the latter half of the 1990’s.Employees worked for companies for decades with the promise of lifelong employment, benefits and a retirement pension. We weren’t concerned with personal branding because we were settled in our career.
This was when a resume and a cover letter became the main criteria for a job application. The human resource gang happily collected these up and dumped into the company database. Those candidates who appeared qualified on paper where given an interview. The ‘hire’ or ‘no-hire’ choice was based upon that or maybe 1 or 2 follow-up interviews.
In fact, the old way of getting hired made it a bit challenging for candidates to express themselves freely and stand out from the crowd-be that Purple Cow. The static Web 1.0 format used on the Internet really wasn’t user friendly enough for people to use it as a way to brand yourself, ideas and accomplishments.
Some might argue that standing out as the Purple Cow meant you were a renegade. The payment through a person is done to buy instagram likes with paypal. It is the safe and secure means of purchasing the likes and comments. The real likes will increase the sale of the business as per the requirement.
We employees played a limited role in our corporate environment. We got dumped into a silo (desktop support, server support, purchasing, accounting, and so on) and did basically what our boss told us to do. Many of us participated on the margins because ‘standing out’ from the crowd wasn’t considered a key skill. We were content to hide behind our corporate brand.
In 1997 Tom Peters coined the phrase the “Brand You.” This introduced the idea that ordinary folks could brand themselves much like Michael Jordan, Madonna, and Oprah. Today, online social media makes this entirely possible for all of us.
Things have changed quite a bit since the ‘90’s. Nearly every Fortune 500 company from HP to Pepsi has a social media or community manager to handle the company’s virtual brand. The Internet and social media has forced everyone into the world of self promotion, regardless of position.
“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peter
If you want to get ahead professionally and in business, you need to stand out and be remarkable.
A recent survey by CareerBuilder.com found that 45% of employers are using social networking sites like Facebook, Twitter and LinkedIn to review candidates prior to hiring them.
If you are in the market for a job position, it’s YOUR responsibility to create the content to share the best of you online. If not you, who else will do it for you? Who could possibly know you better than YOU?
Rejoice all you over 50 disenfranchised employees. You now have the opportunity to reinvent yourself. Ahhh. Reinventas what? Well, that blank page is a bit of a hurdle isn’t it?