13 Aug

Best Practices for Content Development

In this video inbound marketing experts from Hubspot present key concepts involved in planning content for your lead nurturing campaigns and the ways to Buy Followers On Instagram cheap with fast delivery. After watching this video you will have a better understanding of the sales funnel, lead nurturing, and how to align your content development, sales, and marketing strategy.

Lead nurturing is exactly what the name implies. It is the process of nurturing leads to increase sales, improve conversion rates, and decrease the time until a prospect is ready to make a purchase. For the most part, lead nurturing consists of developing a relationship with prospective customers by providing them with valuable information to help them make informed purchasing decisions.

Why is Content Important in Lead Nurturing?

Instead of taking the time to constantly answer questions from prospective customers you can develop educational content that answers common questions and concerns. By educating prospects you are removing barriers that prevent them from making a purchasing decision and the likelihood they will purchase from your company is improved.

Here are 5 important tips to remember when developing your lead nurturing campaigns.

Before you can effectively develop content for a lead nurturing campaign you will need to understand your different prospective customers. Develop profiles for your target customers to help guide content development for your lead nurturing campaign. Understand the concerns, questions, and phases in the buying process from the beginning and you will be more likely to develop content that prospective customers find helpful.

Don’t let prospects forget about their need for your product or service. Prospects are most likely to be engaged when you provide valuable, engaging content that addresses their questions and concerns. Engagement also increases the likelihood that prospects will buy from your company when they are ready to purchase. It will also increase the chance that a customer will recommend your company or startup to colleagues, family, and friends.

Solve problems that prospects face by providing them with the information they need. Once you have created your customer profiles identify the activities, phases, behaviors, and events that these customers face. Next, determine what problems you can solve for prospects with educational content. Use this information to help guide your lead nurturing campaign strategy and increase sales.

Measure the effectiveness of your content and lead nurturing campaign to improve your conversion rate and increase sales. If you do not measure the performance of your lead nurturing campaign’s content you will be missing out on lots of additional sales. By reviewing key metrics for lead nurturing you will be able to see what is working, what is not working, and how to improve.

Use a CRM to make it easier to track prospects and share information within your company. As you develop your lead nurturing campaign, tracking individual customers can be challenging especially when it can take weeks before a prospect is ready to purchase. Use a Customer Relationship Management (CRM) system to track prospects and it will be easier to monitor their progress through your lead nurturing campaign.

13 Aug

How to Get Started with Social Media Marketing

Every now and then I get emails asking questions about social media marketing and working online. I figure others may want this information too so I answer them here through Social Media FAQs. (PS. I love getting questions and feedback so you can always contact me here if you have any.) Zara asks:

What are the tools that you use to build your foundation skills?

When I started out, there wasn’t nearly as much information online about starting a social media business as there is today. Luckily, that has changed. For someone starting out now, I would recommend using the following resources, in the order listed.

An Introduction to Social Media for Business:

Intro to Social Networks & Social Media for Organizations (Hootsuite University, hosted by Udemy)

This free course from Hootsuite University will help you understand the basics of social media, how customers use it and how businesses can use that to their advantage. Highly recommended primer for anyone wanting to pursue social media marketing. Hootsuite is one of the primary tools used for managing social media.

Also from Hootsuite University, this course goes more in-depth into what makes social media marketing successful – building a strategy. It provides the steps to building a strategy and a workbook so that you can create your own.

This is a series of blog posts written over time, bundled by Social Media Examiner, that gives basic steps and tutorials for everything from setting up pages to writing the best content and tracking social media performance. Social Media Examiner is arguably the best blog for social media managers – it provides tutorials for novices to professionals and keeps you updated on the latest news, trends and best practices in social media.

The best way to learn about anything is from the people who created it. Facebook has built two websites, Facebook Studio and Facebook for Business, dedicated to showing marketers how to most effectively use the platform – they provide training courses, case studies and a gallery of top campaigns. I wrote a review on these here.

The term library is appropriately used here. There are so many resources it may overwhelm you at first glance. HubSpot, which specializes in inbound marketing, has created 100+ useful e-books, blogs, worksheets and templates that can come in really handy when you start working with clients. Take your time to review these using the navigation links on the right and bookmark the link for future reference.

Pinterest is a social media network that allows persons to ‘pin’ images unto ‘boards’. I’ve made use of this by creating a board dedicated to great resources I find online that would be useful to social media managers – this include lists, checklists, articles, among other things. It’s frequently updated (everytime I find a useful article or image) and highly recommended.

How to Build a Part-Time Social Media Business (Alexis Grant of Socialexis)

This is the only resource on this list that you have to pay for (US$24, approx. JMD$2500) but I have included it because it is well worth the investment. Alexis Grant has outlined all the steps you need to take to build your business in the most straightforward way and it’s a very short and easy read. If you’ve made it through all the resources above and you are determined to build you own social media business, whether part-time or full-time, read this book! In addition, you may also consider to buy Instagram followers with instantly fast delivery. This is helpful for businesses on IG that are having a hard time to grow their following.

10 Aug

Social Media Strategies- How Are They Useful?

I get asked a lot what should I post on Twitter? when I get asked this I know that the asker is in doubt about the entire point of social media.

If you are in business, Blogs and social media are there to pay the rent period. As much as we all love to write and engage with people, the banks and building societies whom we all owe money to, would not really be so forthcoming if we said; Buy youtube Views Likes Subscribers Comments Cheap to increase the engagement of the people. The building the groups will help in the right promotion of the brand. The charges of the subscribers are less in comparison to the other one. 

“Sorry no rent or mortgage money this month, but I’ve done you a lovely blog…look”

For me this is a living, and the very reason I, and many more people are taking to writing and becoming blog copywriters is to earn a crust.

There is a strategy for Social media marketing and there is in my eyes, only two types

One, if you are a celebrity and your fans want to know what you had for breakfast, or a Footballer and people want to know if you really did head-but some other player.

Two, and for the rest of us mere mortals people don’t care what you are up to, they want info and GOOD info. Social media (If you like conspiracy theories) was invented by students and completely sabotaged by business. Do you really think Facebook would be so popular without company pages?

Here is my successful Social Media strategy

1) Buy a decent keyword rich domain

 2) Build a Word press blogsite

 3) Intergrate your social media into it

 4) Write consistent, interesting, heading centric, blogs for people with info and keep an eye on the top keywords

 5) Post that to social media and bookmarking sites (and you need a good following)

 6) Write a minimum of once a week

 7) Write press releases to all the top sites regularly with a link back to you.

 8) To make a living you will need half a dozen different blogs

You can either sell affiliate ads on your sites and you will need around 10,000 unique visitors a month bare minimum (That’s through Google analytics or 15,000-18,000 AWstats if you are using Hostgator) to make the current average of 1/100 uniques to click to your affiliate advertising. Then you must learn all about what you are selling and make sure it fits in with your blogs. You will have to invest heavily through online marketing avenues like Google and Facebook ads and give away gifts to get your following. Ah yes there are a plethora of sites promising this and that, get real! you would do well to remember that Google still rates the age of your site as a major factor when placing you on the search page. You will have a major battle on your hands if you are tackling a well populated arena like Insurance or computers, it can be done, but be ready to sacrifice looking at your children for the next three years!

Blogging for your own business

“Companies that blog have 55% more visitors than those who don’t” Hub spot

Use these blogs to write laterally about your business on a separate site to your usual commercial site, for example if you are an undertaker write about the life, achievements, and contribution to society of the people you inter. (Who says there isn’t a blog for every business?!) If you are Librarian do a book review blog. Everyone is interesting in some way. Then each blog you write has a call to action at the bottom of the article to say if you want this product or service, ‘go here’ with a link back to your main business site. This will endear you to Search engines like no other way can and quickly!

Many people are trying the internet now to find a way to work from home as the recession is biting hard everywhere, even well trained 40 year olds both sides of the pond are worried they will ever work again. A lot of UK business people are investing in online marketing courses to learn how to blog and have an online presence. Even the UK ISMM (Institute for Sales and Marketing management) have proffered that companies who are not using Social media marketing will be dead in 5 years! All I am saying is it must be done but look harder into it it’s a full time job like anything and there are so many people promising a silver bullet with SEO, just follow the strategy above, and you will be ok. it is like anything worth having you have to sacrifice time and effort into it.

If you literally do not have 2 hours spare a week to write a blog and you seek a company to do blogs for you, make sure they have a decent following on social media as in at least 1,000 on their Facebook page and 1,000 followers on twitter minimum! And have a look at their blogs.

10 Aug

Social Media Bag – Filed under ‘Step 1’

The economy was quite a bit different back in the latter half of the 1990’s.Employees worked for companies for decades with the promise of lifelong employment, benefits and a retirement pension. We weren’t concerned with personal branding because we were settled in our career.

This was when a resume and a cover letter became the main criteria for a job application. The human resource gang happily collected these up and dumped into the company database. Those candidates who appeared qualified on paper where given an interview. The ‘hire’ or ‘no-hire’ choice was based upon that or maybe 1 or 2 follow-up interviews.

In fact, the old way of getting hired made it a bit challenging for candidates to express themselves freely and stand out from the crowd-be that Purple Cow. The static Web 1.0 format used on the Internet really wasn’t user friendly enough for people to use it as a way to brand yourself, ideas and accomplishments.

Some might argue that standing out as the Purple Cow meant you were a renegade. The payment through a person is done to buy instagram likes with paypal. It is the safe and secure means of purchasing the likes and comments. The real likes will increase the sale of the business as per the requirement.

We employees played a limited role in our corporate environment. We got dumped into a silo (desktop support, server support, purchasing, accounting, and so on) and did basically what our boss told us to do. Many of us participated on the margins because ‘standing out’ from the crowd wasn’t considered a key skill. We were content to hide behind our corporate brand.

In 1997 Tom Peters coined the phrase the “Brand You.” This introduced the idea that ordinary folks could brand themselves much like Michael Jordan, Madonna, and Oprah. Today, online social media makes this entirely possible for all of us.

Things have changed quite a bit since the ‘90’s. Nearly every Fortune 500 company from HP to Pepsi has a social media or community manager to handle the company’s virtual brand. The Internet and social media has forced everyone into the world of self promotion, regardless of position.

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peter

If you want to get ahead professionally and in business, you need to stand out and be remarkable.

A recent survey by CareerBuilder.com found that 45% of employers are using social networking sites like Facebook, Twitter and LinkedIn to review candidates prior to hiring them.

If you are in the market for a job position, it’s YOUR responsibility to create the content to share the best of you online. If not you, who else will do it for you? Who could possibly know you better than YOU?

Rejoice all you over 50 disenfranchised employees. You now have the opportunity to reinvent yourself. Ahhh. Reinventas what? Well, that blank page is a bit of a hurdle isn’t it?

02 Aug

How We Purchased Our Car With Cash

We knew our Hyundai Accent car was starting to go. We had been making numerous repairs to it and it was getting up there in mileage. We had owned it for many years. It was a great car that had served us well, but with its age and size, we knew we needed an upgrade. We decided that we would need to get a new car in another year or two, so we devised a plan to buy our new car with cash. My husband and I did a few things to ensure we would not need a car loan.

We took our old car payment which was $300 a month and started stashing it in a high interest savings account on the internet. A high interest savings accounts like those offered by INGDirect or DollarSavingsDirect often pay more interest than a local brick and mortar bank. The other benefit of putting money in that type of account was that it was harder for us to get to since it was not a bank in our neighborhood. It helped us to keep saving and not tap into the money. We created an automatic savings plan so each month when we got paid, our car payment money went into the account. It was hard a first to get used to having to put that money away each month. We felt like we were making a car payment, yet we didn’t even have the nice car! As the months went on, it became easier to put that money into savings and we didn’t even miss it. Instead of buying car for cash, the use of the facilities available with promogreenloansvip2.com should be done. It will deliver monthly installments for the person to get the desired finding and purchasing of the car. The interest rates on the installments should be less to get the best deal. 

My husband and I agreed that we would take any extra money and stash it away for the car. We took any gift money that people gave us and put it in the bank account. We did some side jobs, like babysitting, taking online surveys and working overtime at our job. The little bit of extra income was an easy way for us to beef up that car savings account.

We also decided that we would not be purchasing a brand new car. Instead we would purchase a new to us used car that was only two years old. By doing this, we were able to get the car we wanted for much less! Instead of trading in our old beat up car, we sold it privately. This enabled us to get more money for it than we would have gotten on a trade in. We went out and negotiated on the new car we wanted to buy. We then came home and sold our old car privately that week. We took the money from the old car sale, the side income money and the money from our savings account and were able to pay cash for the new to us used car. It was an amazing feeling to pay cash! We didn’t have to worry about interest rates, credit scores or knowing that we didn’t really own our car. It was well worth of the planning and saving!

26 Jul

Cricket Update – Informing The Latest Happenings To The Cricket Lovers

Cricket has never failed to keep people engrossed. With so much happening around the world, it can be quite disheartening to see everything come to a halt. With a disrupted system and everyone at home, a positive update from the end of the sports committee can be life-changing to the fans. It can fill them with the vigor and enthusiasm and make them wait for the best of all tournaments. The update of the cpl 2020 schedule time table has done the same benefit to the minds and hearts of the cricket lovers.

The impact of updates

Updates are vital in everyone’s life. When talking about a game, the update works miracles. The essential reason why updates play a vital role are:

  • It helps a person to prepare accordingly for what the next event would bring for them and helps them to stick with the excitement. 
  • It binds a person to the sport and helps them to get information about the trends in the world of cricket. 
  • Controversies arise in every game. Getting updates, help a fan to talk about the brewing topics, and take part in open discussions. 
  • A live match is incomplete without the updates from the end of the organizations and the new players. 
  • The updates about the hot talks from the legends also give it a more attractive form.  

Updates about cricket is a bliss to the fans. It helps them relate and keep the enthusiasm and vigor at peak. Also, it allows for an emotional attachment that the lovers have with the people and the game. Informing them about the latest statistics, scores, and happenings, they engross the public and about the new records and milestones of their favorite player and the role models. In all, cricket updates bring with them a box full of emotions and surprises that a fan awaits. 

22 Jul

Carolina Herrera’s 212: My Re-Introduction To Perfume

To tell the truth, I’d never heard of Carolina Herrera before I was in the Duty-Free on my way to the UK and there was a special display of these perfumes (about 6 years ago). Since I was tired, I decided a quick pick-me-up of a spray of perfume would help. Little was I to know that it would be so delightful!

You should know that I have very sensitive skin, and many perfumes can make me come out in a rash. So, I was taking a chance with trying this one. For this reason, I try not to wear perfumes too often, and my collection is a very small one.

This is also because have extremely specific tastes when it comes to perfumes. It can’t be too sweet, nor too musky, nor too woody. I go for the mainly tangy citrus scents with light floral and/or soapy fresh undertones. After my favorite perfume went off the market (Colours by Benetton), I practically stopped wearing perfume altogether. I thought I’d never find a good day-time perfume that didn’t make me itch all day and also suited my taste.

But Herrera’s 212 totally fit the bill for me. It has a fresh, citrus scent when first put on, and then fades (eventually) into a clean, soft flowery scent that is akin to the scent of baby powder. The overtone of citrus takes quite a long time to fade. More specifically, when I put it on in the morning, I feel refreshed by the scent. By the time I go to bed at night, the citrus scent has faded and I am left with a very clean, soft, after-shower scent. Its as if I’ve just had a nice bath and then powdered myself with baby powder. In short, it’s a refreshing perfume all day long.

I didn’t have the funds to purchase it the first time I tried this perfume, and almost forgot the name of the product. Then, several months later, when I was in the US and while in a department store, I looked for the packaging and took a sampler stick of it – which, conveniently, had the name of the product on the stick. I stuck this into the breast pocket of my jacket. I was blessed from that time until the end of my trip with a lovely scent. When almost a week later I got home, I pulled out the stick for my husband, and we could still smell the perfume on the stick. Luckily, he liked it and kept the stick. When he went abroad about three months later, he returned with a present for me – this perfume! (Now you know why I love the guy?)

I have to admit that (while in the Duty-Free) the packaging also drew me to this product. Totally in white and silver, the color scheme made me think of something very clean. This wasn’t in the least deceptive, as I’ve mentioned above. A quick look at the picture above, however, maybe a bit deceptive. What you are looking at is a solid tube with two small, round spray bottles of the product tucked artfully into the ends. These two little globes of perfume fit into the tube at very unusual angles, so that to replace them properly, you may need to rotate them a bit. On top of this, what you see in the picture here all goes into another tube so that it can all stand upright on your dressing table. I’d say that this unusual packaging is the only drawback of this product. But it certainly won’t stop me from using it!

I have been using this (sparingly) in the mornings. It is light enough for day-wear and lasts long enough to continue to smell good the whole day. I know I’ll be devastated when these two bottles run out. Perhaps my husband will remember this on one of his trips abroad and buy it for me again. I certainly hope so. This perfume has quickly become my favorite, and since it’s still selling strong, it looks like it may also have become a classic.

20 Jul

How to Make Money Freelance Writing on the Internet

If you need money to pay your bills, you may be looking for a way to make money freelance writing on the Internet or you go through Evergreen Wealth Formula 2.0 to see some other ways. For some reason, many people believe that it is very difficult to make money at all on the Internet. The fact of the matter is that some people make a full time living with freelance writing on the web. At this point, you may be thinking why anyone would want an article to use on the Internet. There are actually tons of different reasons as to why someone would want to pay you money to write an article.

If you want to learn how to make money freelance writing then you should understand the different ways that someone will use your article. The first way that someone will use your article is by posting it on to article directory Web sites. There are several different benefits that a Web site owner will gain by posting your article on an article directory Web site. The first benefit that they will gain is that it will be giving their website advertising. They submit your article to an article directory website in the hopes of thinking that someone will go to their website after reading the article.

When learning how to make money freelance writing on the Internet it is important to understand that most people will put a link to their website at the end of the article. There are several benefits that someone can gain by putting a link to their website at the end of your article. The first benefit that they can gain is getting direct traffic. Direct traffic is the term that people use to describe any traffic that is generated by people clicking the link at the end of the article.

If you want to successfully learn how to make money freelance writing on the Internet then you must understand the concept of inbound links. The second benefit that someone can gain by putting a link to their Web site at the end of your article is that they will gain an inbound link. Some freelance writers do not realize that the Web sites with the most inbound links are usually ranked the highest on Google. Website owners that are aware of the concept of inbound links are always looking to higher people to write articles for them! The reason for this is that they use these articles to create inbound links for their website! Either way, these are the reasons as to why someone would pay you to write articles for them as a freelance writer on the Internet.

18 Jul

Reasons Why Business Don’t Miss Out on Sticker Marketing!!!

In business, marketing carries a primary role in every business to improve reach and adds to profitable business. Among all other business marketing ways one of the traditional ones is sticker marketing. 

We are assisting you with reasons why business don’t actually miss out on sticker marketing. For better comprehensions regarding the sticker marketing practice in every business and purpose behind it  continue reading until the end. 

Reasons behind sticker marketing in business!!!

From small to huge businesses are hooked with the sticker marketing. Whether you deal with designing of clothes or furniture manufacturing Mööbli kleebised and stickers are practiced surely. 

  • Power of word of mouth

we all are familiar to the aspect that off line marketing is pretty much effective for  making business popular in locality. You need to think for marketing strategy to create a goodwill at first in your locality. Most people are considerable about the word of mouth recommendations than any other medium of marketing. 

  • Old school social media

these sticker marketing worked traditionally as old school social media. Before the internet people used to like stickers and start conversation with the medium of stickers only. These were distributed and designed properly also these are low cost exposure, impressions and marketing. 

  • Engaging gift

from different promotional marketing strategies stickers are displayable in public also it is a cost effective medium for business. Unlike other marketing methods stickers are really engaging and one of the finest promotional mediums of business. People can practice to give this to your customers and they would be happy to get engaged with it.

Hence, these are some of the prominent reasons behind stickers use in marketing in businesses. It is surely one of the reliable and cost effective method of marketing. 

17 Jul

Free Investment Advice: Low Volume / High Volatility

One of the things that many investors can get very frustrated by in trading stocks is the waiting. The waiting is the hardest part; especially when you’re dealing with a speculative, micro-cap stock which may have very low trading volume. With low trading volume comes higher volatility in the stock price. Your stock may be in a holding pattern because the company may be waiting for some news or reclassification or other market moving information. However it’s important for new investors to follow these three rules when trading in a low volume/high volatility stock so that you don’t lose your mind with the waiting and you don’t break the bank from the losses.

Average in/Average Down: The temptation can be very real when you get some news on a small-cap stock to want to sell out of all of your other positions and dump all of your cash onto the one stock. While that may work in theory, in practice it is often far less true. Yes you may miss times when you could have made a lot more money if you had just gone all-in at once; more often the truth is that you will put in all your money and lose all of your mind. Even after a brief pop, your stocks value will invariably come back down. Probably. For that reason when you are dealing with small-cap low-volume high volatility stocks you need to average in and you need to average down. That means if you buy stock in at a dime and it goes down to a halfpenny, you’ve just lost so much money! However if you average in and buy a few shares at a dime, wait, then buy a few more shares at a pull back to a nickel, wait, then buy more shares at a half penny when it has reached its bottom, you will be doing much better than in the first example. Averaging down takes a lot of the volatility out in a low-volume high volatility stock because; on paper; you are actually losing far less money than if you had gone all-in.

Go Outside: Another trap smalltime investors fall into is following their stocks on a tick-by-tick basis. You cannot stay glued to the computer screen when you could be doing so many other things; cook your wife dinner, knit a sweater, go throw a frisbee with the dog, just to do anything else but don’t watch your stocks every second of every day! Unless you are an experienced trader you’ll be wasting so much time by doing this. Moreover you’ll look a little crazy. One of the keys in order to be successful in stock trading is not to watch the movement 24 / 7. It’s about knowing how to diversify your geldanlage. There are several platforms that you may consider. You just have to be strategic about it.

Set Your Stops/Hold Your Nose: One thing every investor needs to know is when they want to get in, when they want to get out, and what is the most they will lose. If the answer is that you don’t want to ever sell at a loss, then that makes setting your “Stop Loss” a little easier. Say you invest in 100 shares of a $5 stock for $500. You’ve decided the least you want to walk away from the table with is $200. So you set what’s called a Stop Loss for $2. Then you will most likely find someone to buy your stocks on the way down. Not always but usually. And that is how you guard against that.

We didn’t come to the investing world to lose money though so if you’re feeling lucky or if you’re feeling confident, then you need to trust your gut. You can’t quibble too much over these tiny details; you need to be strong in your investment hypothesis. Because in low volume periods or in low volume stocks you’re going to experience volatility; you need to be prepared for that. You should never invest in a stock before you’ve decided when to get in and when you want to get out; that includes on the upside. If you’re going to hold on to a stock for 50 years; then you don’t need to set your sell orders. However if you are like most of us you have an idea of when you want to get out then you need to set your sell order. Say you would love this stock to go to $36. So you buy at $5 and you set your sell order at $36. This doesn’t often happen, but if it does, you’re going to do alright.

Setting your stop loss and sell orders is a great idea because this means that you don’t have to follow the stock. Low volume high volatility stock movements can be maddening; it’s a good idea to just set your sell orders and walk away. Once you have set your stops, you will be fine and can go knit a sweater, cook a meal, and play with that dog; your whole life will be much richer because of it.